Food, Faith & Writing

Margaret: My number one piece of advice [for writers] is you’ve got to not just define your audience, but you have got to know them in and out. The “who” of your writing will determine the “what” of your writing. So often we just think we have a concept, or we have an idea, or we have something that happened to us, and we write out of that. The only problem is that often, when we’re writing that, we’re writing for ourselves.

If you write for yourself, do you know how many people want to read that? It’s one — it’s just you. But when you start with a “who” perspective of “Who are you going to serve?”, “What are their needs?”, “How well do you know them?” — then that’s going to shape your content in which you can directly meet their needs and transform them.

In the Write Brilliant course — especially the online one — we get real specific. We want you to name the person. We want you to know their age, where they live, what their work is. We want you to know everything about them in a specific way, because when you can write to somebody specific and their specific needs, then all the sudden you can reach everyone. We have a process for doing this in the course, and it is amazing how it transforms people’s writing.

We believe that at its core, writing is an act of self sacrifice. You don’t do it for you. You do it in following Christ to lay down your life and find words that will empower them to become stronger Christ-followers.