Baby Boomers are more likely to be Christians than any other generation. Millennials are least likely of other generations to attend religious services. Does each generation necessitate a different approach when being presented with the good news? This is the question James Choung, vice president of strategy and innovation for InterVarsity Christian Fellowship, has spent years researching and answering.
In Today’s Conversation podcast hosted by NAE President Walter Kim, James shares what each generation values, and discusses the central gospel question that must be answered for each generation. He also explains:
- Generational theory and why it is important in our current moment in history;
- The importance and motivation behind each generation’s question;
- How churches and pastors can reach different age groups at the same time; and
- How this information impacts the way we share the gospel.
Read a Portion of the Transcript
Walter: Lay out a framework for us of the different generations and what kinds of questions these different generations are asking.
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- Check out James’ books:
- Listen to these related podcasts:
- Read articles from our Evangelicals magazine issue, Context and Connection, on ministry to different generations.
Today’s Conversation is brought to you by Building God’s Way.